Travel demand management (‘TDM’) is about helping enable everyone to make smarter travel choices about how, when and where we travel. We apply this effectively to provide a variety of benefits. For the general public, these benefits can range from having more choices of travel modes, reduced travel times, and less travel-related costs. For government, effective travel demand management allows for optimisation of existing networks.
TDM plans can be developed at a national, local, and community level as well as for individual organisations, companies, and educational establishments. The key to the success of these plans is having a sustainable approach that will ensure that the travel plan is implemented as a whole and that it continually evolves, supported by an effective communications programme.
Engineering TDM measures are also often needed to provide incentives so that travel by alternate travel modes is beneficial; for example, managing parking provision to prioritise ride sharing and putting in bus lanes to give buses a time advantage.
In addition, it’s important to ensure that logistical measures are in place including secure bicycle parking, and providing places for people to shower/change at the end of their trip and facilities to store personal belongings.